Are there any databases or sources within the library that contains advertising archives for the pizza industry?
Hi Sara ,
We would have articles that discuss advertising and pizza. Would talk about various advertising campaigns of individual companies. Also you could find company profiles for individual companies that are involved selling pizza. As for an industry most of these companies would be part of the restaurant or food industry. There would be some books in the library that would talk about some very successful adverting campaigns and what made them successful.
The databases that I would start with
Business source primer
These databases would contain important publications such as Advertising Age that would discuss important advertising campaigns
Here is a link to a list of buesiness databases